UK Allows Early Pub Openings for Historic Women's World Cup Final Celebration
UK Allows Early Pub Openings for Historic Women's World Cup Final Celebration
The United Kingdom is actively promoting the idea of permitting local councils to grant pubs the ability to open their doors earlier, allowing enthusiastic fans to enjoy a refreshing pint before tuning in to watch the highly anticipated Women's World Cup final between England and Spain, scheduled to take place in Australia. This initiative was announced by a government minister on Thursday.
This monumental match, slated for Sunday, will mark a historic moment, as it is the first instance since 1966, when the English men's team emerged victorious against West Germany, that a senior English team has successfully advanced to the World Cup final.
Ordinarily, pubs are authorized to start serving alcoholic beverages from 1100 local time—coinciding with the commencement of the game. However, numerous establishments will necessitate special authorization from their respective local councils to commence operations even earlier than the standard time.
The British Beer and Pub Association, an organization representing a substantial network of over 20,000 pubs, has advocated for granting permission for pubs to initiate beer service from as early as 1000 on the upcoming Sunday.
Michael Gove, the distinguished minister overseeing matters related to leveling up, housing, and communities in the UK, expressed his fervent support for the nation rallying behind the Lionesses, the moniker for the English women's football team. Gove urged local councils to actively facilitate an earlier opening time for pubs on Sunday, fostering a sense of unity as people gather to savor a beverage prior to the kickoff, accentuating the special significance of the occasion.
Anticipated to provide a substantial economic boost, the event is expected to contribute significantly to the industry. The UK's leading trade association for the hospitality sector, UK Hospitality, projected an impressive surge of approximately £41 million (equivalent to $52 million) in sales.
Kate Nicholls, the Chief Executive of UK Hospitality, underlined the exceptional demand exhibited by fervent fans, evident in rapidly filling bookings. She emphasized the profound positive impact this event is poised to have on the sector, predicting that it will indeed be a momentous occasion for the industry.
Enthusiasts from around the globe are projected to tune into the much-anticipated game via television broadcasts. The semi-final victory of the Lionesses against Australia drew a peak audience of an impressive 7.3 million viewers, as reported by the British Broadcasting Corporation (BBC).